November 05, 2015 - Posted toStudying
Any blog posts that aren't being shared are dead in the water. If your blog content isn't being shared, you cannot reach your target customers. Here is the good news. If your posts aren't being shared there is a reason for that. Better yet, there are techniques that you can use to insure that your content is shared widely.
When you write blog posts, do you ever solicit feedback from your readers? Something as simple as an invitation to readers to share their thoughts in the comment section of your blog can kick off some interesting conversations. Of course, simply inviting them to comment is only beginning. You have to respond to their comments and create discussions. Another great option is to use interactive content in your blog such as quizzes, surveys, and polls. Any content where users are encouraged to share their thoughts and experiences is more likely to be shared.
Nobody is going to share your blog post if they don't read it, and the biggest driving factor behind whether or not people read your content is your headline. Write headlines that create a sense of urgency, use numbers, and that appeal to people by using power words. Let's take a look at a few boring headlines and how they can be improved.
“Attracting Customers By Creating Attractive Displays in Your Store” - Before
“5 Top Secret Ways You Can Wow Your Customers With These Creative Display Ideas” - After
“The Importance of Staging Your House for Potential Buyers” - Before
“5 Steps to Staging Your Home For Sale: Read This Before Your Neighbor Does!” - After
“Marketing Plans You Should be Making For 2016” - Before
“Get a Jump on These 5 Hot Marketing Concepts Before End of Year” - After
You'll notice that each headline doesn't contain every single element that we've mentioned. However, each headline uses at least two of our guidelines.
If you are uncertain that your headlines make the grade, why not do a bit of A B testing. Publish the same content with different headlines, and see which one gains more traction. You will probably be surprised by the results.
If your content isn't valuable to your readers, they aren't going to share it. You can lead them in with a great title, but if your blog post reads like an advertisement they are going to stop reading. Even if they do read, they won't bother sharing what you have published. The reason for this is simple. Nobody wants to be a spammer, and sharing advertising comes off to others as Spam. On the other hand, content that educates or helps people to solve problems on their own is valuable. Let's say, for example, that you own a landscaping company. You could publish 5 posts touting the fact that you are the best choice for lawn maintenance in your area. Or, you could publish 5 posts giving your readers tips and techniques on keeping their lawns healthy. The second option is more likely to result in your posts being shared, and in an increase of potential customers following your blog.
If you aren't doing the leg work that is required to post your own content, how can you expect anybody else to share it. If the only thing you are doing is publishing your blog and sharing once on Facebook and Twitter, that isn't enough. Share your content at least three times, and use different platforms to do so. If you want, you can even use an app to help you schedule your shares. Don't forget about your old content either. Sometimes, new developments can make older posts of yours relevant again. Take advantage of this and link to those posts in your content, or share that content on social media. If you are promoting your content more people will read it, and ultimately more people will share it.
It takes time, effort, and skill to write content that people want to read. Double that if it is your desire to create content that people want to share. If your content is full of cringe-worthy grammar and spelling errors, you will drive readers away. You also will not get any shares if your content is outdated, factually inaccurate, or if it fails to provide readers with any new or valuable information. It takes time and a lot of effort to write content, and it also takes a certain level of skill to get the job done. If you feel like you're behind the 8 ball when it comes to writing content, feel free to share content, or to hire a writing professional to help.